Without the right data, clear consent, and someone actually owning it, WhatsApp turns into extra work that doesn't pay off.

This session covers the mistakes that trip teams up most, from treating WhatsApp like a megaphone to measuring sends instead of whether customers really moved. Then we'll run a plain readiness check so you know what to sort out before you launch and what can happily wait.

You'll learn...

The common traps that make a new channel add cost instead of value

The foundations you need in place before you send a thing

How to measure progress by customer outcomes, not send volume

This session's for teams tempted to launch fast who'd rather skip the expensive lessons. Register now →