You're generating more content with AI, but your marketing results haven't fundamentally changed. That's because prompt engineering alone doesn't create competitive advantage—everyone can optimize prompts.

Watch on-demand as our own Sean Blanda sits down with Bob Pearson, who built Dell's global social media organization and now teaches AI strategy at The University of Texas McCombs School of Business.

You'll walk away with:
→ The 4 Cs framework for building marketing systems that generate proprietary insights
→ How to combine internal data with AI to create compounding intelligence
→ Strategic questioning techniques that extract real insights, not generic answers
→ Three workflows to implement next week that shift your team from execution to strategy

Bob will show you how leading teams use AI to build intelligence platforms their competitors can't replicate. You'll learn to evaluate where AI improves outcomes versus where it just saves time. This is about transforming how your marketing operation works, not just speeding up what you already do.