About
In this session, we show you real journeys where email sets the context, and WhatsApp keeps the conversation going, from a first enquiry all the way through to winning someone back.

We examine examples you'll recognise straight away, across sign-ups, onboarding, and the messy middle where people usually go cold. For each one, you'll see the customer's situation, the part email plays, the part WhatsApp plays, and the next step it nudges them toward.

You'll learn...
  • Use cases across sign-up, onboarding, and re-engagement you can adapt fast
  • What makes a journey moment a good fit for a WhatsApp touch
  • How email and WhatsApp split the work inside a single journey

    This session is for marketers who want ready-made ideas they can shape around their own customers. Register now →
  • Presenters
    1787679756-c6042dfc42c97b51
    Damien Moreau
    Growth Sales Representative, ActiveCampaign
    1788364677-83b4a2b8e4f151c5
    Nuno Cruz
    Account Executive, ActiveCampaign
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