WhatsApp isn't the answer to everything, and pretending it is will annoy the customers you're working so hard to win over. The real skill is knowing which moments call for a quick conversation and which are better left to email.

This session sorts out who does what. We'll look at the moments where a fast, two-way message actually moves someone forward, the moments WhatsApp would just get in the way, and how to hand off cleanly from an automated flow to a real person without dropping the customer, with consent front and center.

You'll learn...

Which journey moments suit a quick WhatsApp reply and which belong in email

How to sequence the two so one sets up the other

When adding WhatsApp is simply the wrong call

This session's for anyone weighing where a new channel fits without cluttering what already works. Register now →