About
Imagine a system that already knows everything you've ever written. You ask it a question, and it answers in your voice, drawing on your actual ideas and your past work instead of guessing from the open internet. It drafts your media responses from points you've already made, surfaces the right example from a transcript you recorded two years ago, and gets sharper every time you hit publish. You never start from a blank page or re-explain yourself, because the work you've already done has become the thing your AI runs on.

That's not a someday idea. Maddy Osman built it.

She built her own knowledge engine using retrieval-augmented generation, a system that turns her published content into a searchable base her AI checks before it answers. The result is output grounded in her real expertise, and speed where her work used to drag. She's not a developer, and in this session, she'll show you exactly how the pieces connect so you can build your own.

In this session, you'll learn...
  • How to stop prompting and start building. Why a one-off chat forgets everything and a knowledge engine doesn't, and the shift in thinking that gets you from one to the other.
  • How the system actually fits together. The real build on screen, each part explained in plain language, so you understand how your content becomes something your AI can search and use.
    How to start small and let it grow. The simplest version you can stand up yourself, designed to get smarter every time you publish rather than needing to be finished on day one.

    This session is for AI-savvy marketers and content creators ready to stop starting from scratch and build something that compounds. Register now →
    Presenter
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    Maddy Osman
    Senior Content Marketing Manager, DigitalOcean
    Maddy Osman is a Senior Content Marketing Manager at DigitalOcean, as well as the bestselling author of "Writing for Humans and Robots: The New Rules of Content Style", a content marketing instructor for LinkedIn Learning, and the Founder of The Blogsmith content agency. A digital native who taught herself to code at age 11, she’s now “vibe coding” at the intersection of marketing, AI, and automation.
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