Most AI content tools are pointed at a topic list and left to run. The output looks like content but says nothing anyone would remember reading. Sean Blanda has a name for this: the slop cannon. And he built something specifically designed to avoid it.

In this session, Sean pulls back the curtain on the content enrichment engine he built inside Claude Code to produce checklists, prompt templates, and playbooks for AI Lab readers, without sacrificing the editorial standards his audience expects.

In this session, you'll get...

The honest origin story. What the first version got wrong, how he fixed it, and why building this engine is an editorial problem, not a technical one.

A behind-the-scenes demo. The actual Claude Code project: what goes in, why the inputs matter more than anything else, and what the raw output looks like before a human touches it.

A system you can replicate. The four things you need before you build anything and the first move you can make before the session ends.

This is for marketers who want to build a content engine that extends their thinking, not one that replaces it. Register now →