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LIVE WEBINAR | Virtual Study Hall (4 of 4)

VALIDATE: From Data to Decisions

1:00 PM - Wednesday - May 27, 2026
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Dashboards show numbers. Learn what to do with them.

Your automations are running and data is flowing. But checking a dashboard isn't the same as knowing what to do next.

In this live session, we'll walk through how to:

  • Run analysis prompts that surface real patterns in your campaign and automation data
  • Read Insight Cards and learn which metrics drive decisions versus which ones just look good
  • Review your Business Goal progress and connect it back to the assets you built in Sessions 1-3
  • Use AI connectors to check campaign stats, update contacts, and trigger automations directly from tools like Claude or ChatGPT, without switching back to ActiveCampaign
Insight Cards Business Goals Dashboard AI Connectors (Claude, ChatGPT)

What you'll walk away with

  • 2-3 analysis prompts tested against your own data
  • A clear read on your Insight Cards and what they're telling you to do
  • A walkthrough of AI connectors so you can act on insights from Claude or ChatGPT without leaving the conversation
  • A repeatable weekly workflow for staying on top of your marketing performance

Who this session is designed for

  • Users who already use Claude or ChatGPT and want to connect them directly to their ActiveCampaign data
  • Anyone who checks metrics regularly but isn't sure which ones to act on
  • Marketers and owners with live campaign data who want Active Intelligence to help them interpret 

See all Virtual Study Hall Sessions

Presenters

April Terry
Program Manager, Live Customer Education,
April is the program manager behind Study Hall and a trainer who blends strategy, storytelling, and energy to make every session feel both useful and fun. She comes from a revenue enablement background, so she's always thinking about how your learning connects back to real business results.

Outside of ActiveCampaign, she coaches track and field and is tackling her 2026 Bucketlist - hosting 26 Gatherings in 2026!
Liz Coralli
Study Hall Trainer,
Liz is a Training Manager at ActiveCampaign with a background leading high-impact product trainings across MarTech and EdTech, so helping people build confidence with new tools is kind of her thing.

She leads ActiveCampaign Custom Training and is a passionate Study Hall trainer who will make sure you leave feeling ready to do your best work. She's based in Colorado, so when she's off the clock, she's most likely somewhere in the Rockies.
Webinar: [Virtual Study Hall] VALIDATE: From Data to Decisions by ActiveCampaign