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LIVE WEBINAR | Virtual Study Hall (2 of 4)

ACTIVATE: Segments, Campaigns, and Forms

1:00 PM - Wednesday - May 13, 2026
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Turn your strategy into a customer experience.

Having a strategy is one thing. Turning it into real marketing assets usually takes hours of manual work.

In this live session, we'll walk through how to:

  • Build audience segments using natural language prompts that Active Intelligence translates into segment logic
  • Create a campaign draft with AI-generated subject lines, body copy, and imagery shaped by your Brand Kit
  • Design a form that connects to your campaign and feeds directly into your segments
  • See how the prompts from Session #1 (link) compound into faster, more precise builds
AI-Suggested Segments AI Campaign Builder AI Content Generator AI Image Generator Form Builder

What you'll walk away with

  • 1-2 strategic audience segments built with Active Intelligence

  • A campaign draft with AI-generated content and imagery

  • A form connected to your campaign strategy

    • All built in your own ActiveCampaign account, ready to activate


    Who this session is designed for

    • Marketers who completed Session 1 and have a goal and Brand Kit configured
    • Teams comfortable in the Workspace prompt bar who are ready to start building
    • Anyone with an existing goal set up who wants to use Active Intelligence to create assets faster

    Presenters

    April Terry
    Program Manager, Live Customer Education,
    April is the program manager behind Study Hall and a trainer who blends strategy, storytelling, and energy to make every session feel both useful and fun. She comes from a revenue enablement background, so she's always thinking about how your learning connects back to real business results.

    Outside of ActiveCampaign, she coaches track and field and is tackling her 2026 Bucketlist - hosting 26 Gatherings in 2026!
    Liz Coralli
    Study Hall Trainer,
    Liz is a Training Manager at ActiveCampaign with a background leading high-impact product trainings across MarTech and EdTech, so helping people build confidence with new tools is kind of her thing.

    She leads ActiveCampaign Custom Training and is a passionate Study Hall trainer who will make sure you leave feeling ready to do your best work. She's based in Colorado, so when she's off the clock, she's most likely somewhere in the Rockies.
    Webinar: [Virtual Study Hall] ACTIVATE: Segments, Campaigns, and Forms by ActiveCampaign