About
Most small marketing teams have the campaign data. But turning raw email performance into decisions they can actually act on is still an obstacle.

Scrappy ABM figured it out. In 30 minutes, Founder Mason Cosby and Marketing Director Evan Cox are pulling back the curtain on the exact system they built to run 30 webinars, fill 650+ seats, and hit a 42% average open rate, with a small team and no shortcuts.

In this session, you'll get...
The real before story, not just the highlight reel.
They tried platforms that didn't scale. They outgrew tools faster than expected. They made the call to invest in infrastructure before they fully needed it. Here's what that decision looked like and why it mattered.

A BTS look at how a small team runs events at scale.
Evan walks through the exact logic behind how Scrappy ABM turns every event into a segmented, personalized follow-up system that runs on its own. This is where you learn how they created a welcome sequence that hits an average 52.66% open rate.

The prompting approach that changed how they use AI.
Evan shows you the context-first prompting method that turns generic output into specific, same-day decisions, and the three queries he goes back to every time.

This is for small business owners and solo marketers who are curious about what AI can actually do for their email program. Register now →
Presenters
1777477872-30cb3da8ac727960
Mason Cosby
Scrappy ABM Expert & Founder
Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of creating a scrappy approach to marketing.

Now, he leads a team of fellow account-based marketing experts where we build our clients’ first successful account-based marketing program, teach them how to own it, and graduate them when they’re ready.

This has led to sourcing over $100M+ across 70+ organizations ranging from $1M to $300B.
1777478326-6da6e7e6ef865c99
Evan Cox
Marketing Director, Scrappy ABM
For more than 15 years, I’ve helped organizations convert marketing into real revenue—not just activity.
Here’s the problem: marketing often becomes a black hole—busy, expensive, and disconnected from sales.
From running a business in Southeast Asia to serving our B2B clients in mid-market SAAS here at Scrappy, I’ve seen firsthand what happens when strategy is disconnected from results. Today, I guide the internal marketing engine that drives everything we do for our business and portfolio of clients.
Reserve Your Spot
Full name*
Email Address*