About
The University at Albany was managing 1,000+ prospects with emails going straight to junk. Poor segmentation was teaching ISPs to filter them as spam—and if it happens at 1,000 contacts, it's definitely happening at 50,000.

They rebuilt their system around one principle: smart segmentation proves relevance to email providers. The result? Emails reached inboxes, engagement climbed, and one person now manages the entire operation.

In this interactive session, you'll see the exact workflows running at UAlbany right now:

→ Segmentation that fixes deliverability (not just personalization)
→ Automations that scale from 1,000 to 100,000 contacts
→ How Active Intelligence turns reporting into instant insights

This is for marketers managing thousands of contacts who are tired of mediocre engagement.

Register now.
Presenters
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Don Purdy
Program Director at University of Albany
Don Purdy is Director of the University at Albany’s Massry School of Business MBA for Executives Program, where he oversees recruiting, retention, alumni relations, events, and all marketing initiatives. A hands-on, data-driven storyteller, Don built a modern enrollment engine using ActiveCampaign, combining segmentation, automation, and personalized email journeys with video and alumni spotlights to move prospects from curiosity to application.
With decades of experience in marketing and communications, he helps busy executives unlock the ROI of graduate education.
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Erin McInrue Savage
Director of Content Marketing and Strategy, ActiveCampaign
With 15+ years spanning B2B SaaS, Fintech, and Nonprofit, Erin McInrue Savage is a research-driven writer and content leader.
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