Don Purdy
Program Director at University of Albany
Don Purdy is Director of the University at Albany’s Massry School of Business MBA for Executives Program, where he oversees recruiting, retention, alumni relations, events, and all marketing initiatives. A hands-on, data-driven storyteller, Don built a modern enrollment engine using ActiveCampaign, combining segmentation, automation, and personalized email journeys with video and alumni spotlights to move prospects from curiosity to application.
With decades of experience in marketing and communications, he helps busy executives unlock the ROI of graduate education.